Atlanta, GA. Atlanta Mix Factory (AMF) opened a new 24-track analog room last week, emphasizing vintage tube gear and technology. It goes into action for real this week. Epic Records artist Simone will be completing work with producers Babyface, Jimmy Jam and Terry Lewis on a new album begun in AMF’s digital studio B.
The new studio A is co-owned and operated by engineer Alan R. Gregorie. It is built around a Studer A-80 two-inch 24-track ATR and a Soundtracs MRX 56 Console, with Urei and B&W monitoring.
A key attraction in Studio A is a the selection of classic tube equipment, such as Summit Audio EQ’s, limiters and pre-amps; and a range of vintage microphones collected from around the world. It also comes with a typical inventory of state-of-the-art digital processors.
Gregorie has engineered for headline artists such as Stevie Wonder, Phil Collins, Janet Jackson, Depeche Mode, Guy, Diana Ross and Afrika Bambaata. Before hooking up with AMF, Gregorie was based in New York for 10 years, working as composer and sound designer for a number of Broadway and off-Broadway shows as well as films.
Atlanta Mix Factory is part of Global Music Productions, headed by President Michael Anthony. Global Music also operates the recently-formed Nippon South Publishing Company. AMF has two other production rooms:
Studio B is a 32-track digital facility equipped with a 96-input console, a baby grand piano and a groove lounge. It is headed by Chief Engineer William (Will) Bowles, who has worked with George Clinton, Curtis Mayfield, the Fugees, Marion Meadows, and Pure Soul and Keith Murray.
Studio C is dedicated to MIDI production. It is fully equipped with automation capabilities, keyboards, modules and drum machines, along with an adjoining lounge.
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