South Korean Manufacturer Will Make Listen Up Players

Cupertino, CA. Audio Highway announced today that it entered into a manufacturing agreement with with KIA of South Korea and Sycom Technologies of Ewing, NJ. KIA will make all hardware components of the Listen Up™ portable web audio system announced last week by Audio Highway. Sycom will assist in the final design and release of the Listen Up Player.

“Given their vast resources, we’re extremely pleased to be working with KIA and Sycom,” said Nathan Schulhof, Audio Highway President and CEO. “Sycom’s strength in the portable audio device market, coupled with KIA’s a vast resources in the consumer related products market, as well as being a major manufacturer of automobiles, makes this an unbeatable relationship.”

Under terms of the agreement, Audio Highway’s Listen Up Players will be available at more than 3,000 locations throughout North America, when the system is released in January 1997. Locations will include consumer electronics stores, computer dealers, office product outlets, specialty retailers and other retail superstores. Audio Highway will also sell the player direct to consumers at a suggested retail price of $299 through a toll free sales line.

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