Los Angeles, CA. Exhibitors are putting the finishing touches on their booths, and the sessions and seminars have already begun, at the show the NAB (National Association of Broadcasters) bills as the largest radio industry gathering in the world.
The NAB Radio Show opens officially tomorrow (Oct.9) and runs through Saturday (Oct.12). The full World Media Expo, which includes the Radio/Audio Exposition floor, and participation by SMPTE (Society of Motion Picture and Television Engineers), SBE (Society of Broadcast Engineers), and RTNDA (Radio and Television News Directors’ Association), runs from Thursday through Saturday (Oct. 10 – 12).
The main attraction for attending audio professionals will be the Radio/Audio Exposition, which has a separate hall all to itself this year. Prominent exhibitors include Harris Broadcast, BEXT Inc., Crown Broadcast, Progressive Networks, and Computer Concepts. In all, there are more than 140 companies represented on the Radio/Audio floor, ranging from large hardware manufacturers and distributors, to production music and scheduling software houses (see the full exhibitor list at NAB’s web site).
The NAB Radio Show offers more than sixty panel and seminar sessions on management, programming, sales and marketing in the radio industry. As is often the case at broadcast industry conferences, the audio pickings in the program will be slim. Much of the focus is on the business side of the industry, rather than production. But there are some audio-specific winners sprinkled throughout the schedule.On Thursday (Oct.10), NAB’s all-day Digital Radio Seminar “Creating the Future” will include four panel sessions of interest to audio professionals.
- “The Digital Studio: What Are the Benefits?” features E. Glynn Walden (CBS Radio) and Greg Dean (Computer Concepts Corp.) discussing the benefits of going digital: does it make sense for my station, what is the cost and how do I keep it maintained? (8:00am)
- In “Digital Audio Broadcasting: How Far Away Is the Future?” Scott Wright (Delco Electronics) and Bernee Strom (USADR) discuss the status of DAB in the United States and worldwide, when and how it may affect your future. (10:20am)
- “Wild” Bill Goldsmith (KPIG) is the star of “The Internet: Its Hidden Potential for Your Station”. He’ll present a real-life case-study of the value and limitations of the net as it applies to radio broadcasters and what it takes to get on the web. (2:10pm)
- The session closes with “Audio Processing: What’s Best for Your Station?” Robert Orban (Orban) and Bill Ammons (Circuit Research Labs) lead an examination of how to develop an audio signature for your station: how important is it and how can you do it with audio processing technology? (2:50pm)
Within the general program, one highlight that jumps out is the Wednesday (Oct.9) session on “The Tapeless Radio Station.” Moderator E. Glynn Walden (CBS Radio) and panelists Bob Jones (Arrakis), Ted Niegreen (RCS), Dave Scott (Scott Studios), and Steve Shott (Harris) promise to tell you all you need to know about planning the look and functionality of the new digitized broadcast facility. They will explore the upside and the pitfalls of analog to digital conversion. (3:30pm)
A number of celebrity speakers and performers will take star turns during the show, with an emphasis on country music. Computer industry marketing wiz Guy Kawasaki begins the parade on Thursday morning (Oct.10), when he delivers the Radio Show keynote address. Dolly Parton will be the speaker at the Radio Show Luncheon on Friday (Oct.11). Brian Setzer, of Stray Cats fame, will bring his 17-piece Brian Setzer Orchestra to play at the Friday Night Party at the Biltmore Hotel. Randy Travis will perform at the Marconi Awards Dinner and Show on Saturday night (Oct.12). And Entertainment Tonight’s Leeza Gibbons will be the MC and host of the Awards ceremony (which gives recognition to top stations in numerous format and market-size categories, as well as to on-air personalities).
Check AudioWorld OnLine daily throughout the show for announcements, product introduction, updates, and reminders of key audio events.
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