Burbank, CA. Phoenix Media Group plans to begin live 24-hour-a-day broadcasts on the Internet. Phoenix currently offers an on-demand web audio outlet called World Wide Radio Network. Phoenix is working with Broadcast Technical Services of Rowland Heights, CA, to plan, design and install a full-time web broadcasting system based on RealAudio technology. The operation is expected to be ready to roll by mid-November.
Phoenix plans to carry entirely original content on the new service, with a format consisting of talk and music. “Think of it as an audio version of Time Magazine on the net,” says Phoenix CEO Ron Irwin. “We’ll have lots of music to start with, and a couple of 3-hour or 4-hour talk segments, with world-wide phone-ins per day. Eventually, I’d like to go to all talk.”
The web broadcast operation will be funded by advertising, including a mix of traditional radio-style spots, and infomercial material blended into the talk segments.
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