A new study of patterns in the purchasing of professional audio and video production hardware has been released by analysts Frost & Sullivan. The study shows a continuing trend towards conversion from analog to digital technologies, which is fueling growth in overall sales.
The audio production equipment market is expected to generate an annual compound growth rate of more than 14 percent until 2002. Audio products considered in the report include digital open reel recorders, digital modular multi-track tape recorders, professional audio mini-disk recorders, digital hard-disk recorders and microphones. Frost & Sullivan project that digital open-reel equipment will lose substantial market share during this period to digital hard-disk and professional Mini-Disk.
Frost & Sullivan is an international marketing consulting company that monitors the telecommunications industry for market trends, market measurements, and strategies. Among the many audio companies that took part in the study: AKG, Amek U.S., AMS Neve, Beyerdynamics, Crest Audio, Euphonix, Harrison by GLW, Mackie Designs, Otari, Panasonic/Ramsa, Sennheiser, SSL, Soundcraft and Studer-Editech.
Aureal Semiconductor won good reviews for the sound quality of its chip set when it was demonstrated at the AES Convention, and the company is getting a similar response from the less-discriminating (audio-wise) audience at COMDEX. The chip set features Aureal’s ASP301, an optimized DSP engine that provides the company’s Aureal 3D (A3D) spatialization and accelaration support of the DirectSound API; and the ASP311 PCI bus interface chip. The chip set is positioned as an OEM upgrade to existing Sound Blaster cards.
Also at COMDEX, VLSI Technology Inc. introduced its SongBird 3D™ DirectSound Accelerator chip (VL82C829), featuring VLSI’s ActiSound™ positional 3D audio. Like the Aureal chip, this one functions as part of a set. The main SongBird processor is the DSP HRTF engine, with interfaces to Dolby AC3 and MPEG audio processors, plus a separate AC’97 codec made by Sigma Tel.