Pacific Research & Engineering Launches Web Site: Features Product Guide, Tech Tips, Corporate Info

San Diego, CA. Broadcast studio equipment and solution provider Pacific Research & Engineering (PR&E) has announced the launch of its site on the world wide web, at http://www.pre.com.

The new site is aimed at three audiences: clients, prospective customers, and investors seeking product and company information.

“Broadcasting customers and investors demand round-the-clock information about products and the Company,” commented PR&E COO Michael Dosch. “The Internet is the medium that provides that access, and our web site is the portal to information on PR&E products and services, as well as company background and news.”

The site has been up officially for a week. A quick scan of the pages today shows a nicely implemented design, with a useful selection of information, lots of product photos and specs, and a cleancut interface that makes it easy to find broad categories of interest. However, some of the more interesting material is buried deep within the site, and it can be a little hard to find.

For current owners of PR&E gear, the web site provides a new channel for obtaining technical support. At the moment, this consists of email links to the tech support department, and a couple of brief application notes. It would certainly be useful to see this section expanded to include answers and suggestions regarding common concerns. Company representatives have stressed that the web site is an ongoing development, and that lots more material will be coming along soon.

Another technical info section is Tech Tips, a projected series of monthly articles written by broadcast engineers. “The tips are written for general consumption by the broadcasting public,” explains Dosch. “The articles supply boradcasters with valuable maintenance and technical tips for application on all types of production and boradcasting equipment, in an array of studio settings.”

The Tech Tips shape up as one of the most interesting parts of the PR&E site, especially for non clients. The most recent Tech Tip is a discussion of console headroom, and some of the design considerations that influence the trade off between headroom and signal-to-noise ratio. It’s a pity that these items are among the most deeply-buried pages. You may have to hunt a little to find them. Hint: they’re linked to each issue of the “AirCheck” newsletter, within the Industry News section.

Product descriptions are brief, but comprehensive. Everything from on-air consoles and studio peripherals, to cabinetry and digital audio workstations is listed and pictured, with feature lists. A key missing detail is pricing.

The PR&E web site also offers information for investors and others interested in the business side of the operation. There are details of the company’s 27-year history, biographies of top management, and corporate news such as PR&E’s recent public offering, copies of recent press coverage, and listings of job openings.

Market for Professional Audio Gear to Grow 14% Annually Through 2002

A new study of patterns in the purchasing of professional audio and video production hardware has been released by analysts Frost & Sullivan. The study shows a continuing trend towards conversion from analog to digital technologies, which is fueling growth in overall sales.

The audio production equipment market is expected to generate an annual compound growth rate of more than 14 percent until 2002. Audio products considered in the report include digital open reel recorders, digital modular multi-track tape recorders, professional audio mini-disk recorders, digital hard-disk recorders and microphones. Frost & Sullivan project that digital open-reel equipment will lose substantial market share during this period to digital hard-disk and professional Mini-Disk.

Frost & Sullivan is an international marketing consulting company that monitors the telecommunications industry for market trends, market measurements, and strategies. Among the many audio companies that took part in the study: AKG, Amek U.S., AMS Neve, Beyerdynamics, Crest Audio, Euphonix, Harrison by GLW, Mackie Designs, Otari, Panasonic/Ramsa, Sennheiser, SSL, Soundcraft and Studer-Editech.

Massenburg Labs Adopts New Large-Market Strategy

Van Nuys, CA. George Massenburg, founder of George Massenburg Labs (GML), has announced that he is reorganizing his company to focus on new marketing, manufacturing and product support initiatives.

At the recent AES ’96 show in Los Angeles, Massenburg Labs introduced two new outboard modules, a parametric EQ and a digital noise filter, in keeping with the new strategy.

“These new products were entirely market-driven,” says Massenburg. “We just listened to what engineers asked us to make.”

The GML 9500 Dual Channel 5-Band Parametric Mastering Equalizer is an all-discrete design, similar to the SML 8200, will known for its detail, transparency, and headroom, as well as its broadly overlapping EQ bands. It differs from the 8200 in that all of its controls a fully detented, with frequencies accurate to 0.5% and levels to plus/minus 0.10dB. This makes the new unit ideal for tasks that require precise control and resetability, such as mastering. The 9500 fits a 3U 10″ rack space, and it will be priced at $9,500 (US). It will ship in the first quarter of 1997.

The GML 9550 Digital Noise Filter is also a rack-mount unit, supplied with a desktop controller. It’s a two-channel processor with digital I/O in AES/EBU, S/PDIF and Toslink optical formats. 8 front-panel controls adjust the threshold for each of eight bands from -96dB to 0dB. The 9550 was developed jointly with the Walt Disney Company, originally intended for enhancing sound in film post production, particularly the removal of noise from archival sources. It has specific applications in the restoration of deteriorated sources in music production, but it is also suitable for general removal of low- and medium-level noise artifacts. the 9550 is priced at $9,500 (US), and it is available now.

As well as introducing new products, GML has geared up to ship all of its established niche products in larger volume, including the 8200 EQ, the 8900 Dynamics Controller, and the HRT 9100 Mixing System. While beefing up the retail channel, GML will continue to upgrade its console automation systems, and carry on with custom product development for major pro audimanufacturers.

“Reorganization at GML is intended to better serve the industry,” says Massenburg. “We’ll have more new product announcements to make in the very near future.”

Shockwave, Audioactive, Capitol Records and George Clinton… Together At Last!

Los Angeles, CA. George Clinton, Capitol Records New Media, Macromedia and Telos Systems are ganging up to offer a live audio cybercast concert tomorrow evening (Nov.21).

Capitol New Media will use Telos’ Audioactive technology to deliver the cybercast of Clinton’s “Live From the Mothership” concert in live Shockwave audio over the Internet, direct from the Universal Amphitheatre in Los Angeles. The webcast begins at 8:15pm (PST), at the Macromedia web site.

Macromedia Shockwave, one of the leading standards for Internet multimedia, has been combined with Audioactive to provide the highest quality live audio on the web. The combined system delivers live audio via MPEG2 Layer III compression, encoded in realtime by Telos Systems hardware. Surfers can hear the webcast using the standard Shockwave plug-in with their favorite web browser. Macromedia claims that 12 million Shockwave plug-ins are in use.

Phil Ramone Joins Web Audio Venture N2K, Will Head Internet Music Label

Eight-time Grammy winner, record producer Phil Ramone, has been hired by web music producers N2K (“Need To Know”) to create a music label linked to the Internet.

Ramone will be President of a division to be called N2K Encoded Music. In his new post, Ramone, will sign artists from all musical genres. He will also oversee the Music Boulevard site, one of the web’s most popular CD retail sites.

The first Encoded Music release is scheduled for early next year. It will be a compilation of the most popular jazz music chosen in a poll on N2K’s Jazz Central Station web site. All Encoded Music releases will be in the enhanced CD format, which plays on regular compact disc players and computers. Each disc will link users to an N2K-produced artist site on the Web.

Earlier this month, Music Boulevard presented Sammy Hagar at the AES Convention in Los Angeles. Hagar demonstrated a web audio transmission of unreleased music from his web site, via high-quality Liquid Audio technology. And in September, the company released a David Bowie single that was only available at Bowie’s web site (also created by N2K).

Eventually, N2K hopes to allow users to download entire recordings to their computers as direct purchases. They also intend to host cyberconcerts on the web. Other N2K web sites currently online include Classical Insites and Rocktropolis.